Audience Research Questionnaire

Before choosing a specific genre of music to accompany our music video, I had to create a questionnaire to find out what the audience likes and wants. Peoples preferences in music could be determined by their age and gender and particular artists they like. As well as finding out about what the audience likes, I also had to know what they disliked. However, this questionnaire is not simply about musical tastes but digital images, as the task is to produce a moving music video. In order to do this successfully I created questions about what people like to see in videos and why, as well as their favourite music video of all time.

Age: 16-24 25-30 30-40 40-60 61+

Gender: Male Female

Genre of Music: Rock R'n'B Pop Heavy Metal Country Hip-Hop

Dance Indie Reggae Rock 'n' Roll Jazz

Favourite Artist: --------------------------

Why: -----------------------------------------------

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Do you access music videos on TV? Yes No

Favourite Music Channel: Kiss MTV TMF The Box Smash Hits Q Kerrang! 4Music

Why?: ____________________________

____________________________

How else do you listen to music? Online iPod Stereo/CD Phone

Do you buy music magazines: Yes No

If so, which one? ___________________

Favourite Song? ______________________

Why? _____________________________

_____________________________

Favourite Video? ______________________

Why? _____________________________

_____________________________

Do you like watching music videos?: Yes No

What do you like to see in a video?

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