StoryBoards

Opening Sequence

Verse 1

Chorus 1

Verse 2

Chorus 2

Verse 3

Final CD Cover After Feedback

CD Cover After Feedback With Title

This is the final version of our CD Cover and I am really pleased with the outcome of it. The images of the band are strong, clean, dominant and professional looking. They convey the theme of girl power and independence and show costume, gesture and unity in a positive way. Before feedback we believed that having a self-titled album worked but we realised having a specific name was better and 'Heartbeat' fits the theme of the cover and is a track by the artists.

The name of both stands out against the black background and creates an edgy feel, relating to the band, which is also shown through provocative costume. I think the product fits the genre of R'n'B, as we used the research we had found in producing the finalised product.

Time-Line/Script

Let U Go (4 minutes)

Acoustic intro (20 seconds)

See band members one at a time and then as a group

Name of band and title

Verse 1 (30 seconds)

I’m so confused

Walking down the street seeing individual singing

I don’t know why I let you treat me like you do

We’ve got issues

Flashback to couple arguing

I let you walk in and out of my life, and that’s not right

Walking down the street seeing individual singing

So much hurt, so much pain, I never thought I could feel like this

Looking at photo of couple on her phone

But I do

Being in a relationship with you is like a roller coaster

Walking down the street seeing individual singing

Chorus (35 seconds)

Let the rain fall down on me

Band members singing together

I let you get away with everything

Flashback of singer seeing boyfriend holding a girls hand

I let you slide, my tears I hide

Band members walk away

To cover up my station made

Let the rain fall down on me

Band members singing

I let you get away with everything

Flashback of singer seeing boyfriend hugging a girl

I let you slide, my tears I hide

Close up of each band member’s face

To cover up my station made

Fade out of band standing together

Verse 2 (30 seconds)

No more sleepless nights

Walking out of the bedroom singing

Up waiting for you to unlock the door and come inside

I’ve got to get a hold of myself, ‘cos I have too much pride

Walking down the stairs singing

For you to think that you can do the things you do

Individual sitting at the bottom of the stairs singing

I know that you don’t love me like you say you do

Flashback to couple sitting at the bottom of the stairs cuddling

I have to tell myself to just let go of you

Individual sitting at the bottom of the stairs singing

"I’m sorry"

Boy apologises to girl

"Apology not accepted"

Girl walks away

Chorus (35 seconds)

Let the rain fall down on me

Band members singing together

I let you get away with everything

Flashback of Singer sees boyfriend in car with another girl

I let you slide, my tears I hide

Boyfriend and band member asleep in bed while girl is crying

To cover up my station made

Band members singing together

Let the rain fall down on me

Band together

I let you get away with everything

Close up of band member

I let you slide, my tears I hide

Close up of band member

To cover up my station made

Close up of band member

Verse 3 (1 minute)

Everything you did baby, I let you slide

Individual singing to her boyfriend

(Whoa)

Everything you did baby, I let you slide

Individual singing to her boyfriend

Whoa

Close up of individual band member’s face

I, I gotta let you go (repeated in the background until the end)

Never said anything to hurt you

Band singing together

Hey

Whoa

Yeah

Yeah

Whoa

Close up of each band member’s face singing

"I’m Sorry"

See a text from the boyfriend saying "I’m sorry"

"I’m Sorry"

Band members slam door on boyfriends’ faces

Advert mock-ups

This is the first mock-up of our print advert, another way of promoting the band's debut album. This will be featured in a music magazine of our choice, which from our research will be Hip-Hop magazine 'King' or online sites such as 'thesituation.co.uk'

From my research, I found that adverts within the R'n'B genre contained the image from the CD cover or one very similar. The name of the band and its title we're again a major focus, in a large, coloured font to stand out. Many had the name of a known single from the band, in our case 'Let u Go' and an available for download sign. This advert contains almost all of these qualities, apart from the name of the single but the image doesn't look professional and fades into the background. The band are not depicted as one and the lighting is off.

This advert features a full body shot, one taken for the front of our CD Cover. The band looks more dominant and more professional, not to mention sexy. A smaller thumbnail of a different image is shown below, generically seen in the genre and a feature of all our adverts. Another itunes sign is present, incorporating new forms of technology and appealing to the target demographic.

This advert is the first with a black background, which really accentuates the red and purple font, ensuring the name of the artist and album stands out. The pose is really strong and dominant, although there is no bond created with the audience as the artists are not looking at the camera. The shot is medium long and you cannot clearly see the band, something we really wanted to capture. Although the layout and colouring is better than the previous two, there is still improvements to be made on the image.

I really like the layout of this advert and the image of the band is much clearer and stronger. The red writing really stands out against the black background and the single is featured alongside the itunes symbol. However, the thumbnail image is not present, something that I think works really well and what others liked from audience feedback. We will work on this winning idea to improve our final print advert and make it a success.

CD Cover summary

By producing several CD mock-ups, we decided that the best image was full bodied, close together and strong. The costume, gesture and facial expressions of the band had to be shown to have the desired effect upon the audience. We also felt that a black background work best and reinforced the powerful image of the band, whilst also making the red and white font stand out. We shot different poses in the photography room at school, utilising the lighting to create a professional look that was balanced and highlighted specific features. We decided upon two final images to make the up the front and back of our CD Cover and from the audience feedback the changes made really improved our product.

CD Cover Mock Ups

We decided upon a format for our CD Cover from our research, which included a central shot of the band together, preferably full body, with a large and bold font of the artists name and album title. We produced several mock-ups before deciding upon a final version:

Large, bold and colourful font of artists name, a generic code of the R'n'B genre. Red connotes passion, danger and love, which is reflective of the band's image and the songs on

the album, such as 'Let U Go.'

Close-up images of the band members, connoting power and status and highlighting facial

expressions, creating a bond with the audience.

Summary: Although we liked the idea of having these type of image on our cover, the red on purple background didn't really reflect the genre or image of the band. The font is too simple, although curved to create a feminine image. The photos didn't have a the professional feel we was looking for and the make-up wasn't bold enough, making the artists look a little washed out.

Plain, black background with a powerful, central image of the band who are united as one. The band look very much together, as their bodies entwine and matching costumes are shown. A sexy image is portrayed but the band doesn't portray the dominant image as they are low down, connoting low status

Same bold, red font connoting passion and danger. The name of artist covers the width of the cover, like Mariah Carey's 'e=mc2.'

Summary: This image was popular with the group but we all agreed the positioning of the band could be strengthened with a full, upright body shot. The costume fades into the background and the lighting is dissimilar through the front of the frame to the back.

Medium close-up, full body shot of the band, showing costume, gesture and facial expressions. This time we tried a white background, which

enables the artists to stand out a little more but looks unprofessional.

Same red font to stand out and capture audience attention. The red on white background isn't as effective as on black.

Summary: We preferred the look of having a full body shot as we believed it portrayed the band as being more dominant, as well as giving a sexier look. However, after seeing the effect on a white and black background, we felt that black had a greater

and more professional effect.

This final mock-up is similar to the third, again on a white background with a body shot of the band. Having the band shot at different levels doesn't convey a theme of unity and it would look better if they were the same level and the person with long hair was in the middle. This would create cleaner and more professional lines

Summary: This CD Cover has an effect but the lines and levels are wrong and unprofessional. The body stance looks awkward and head positioning is off. The white background still doesn't look as effective as the black.

Final Design for Advert

By producing several versions of print adverts, we decided upon a format we felt created the strongest impact and shot another image of the band for the finalised product. We realised that the mock-ups we did didn't really portray the glamorous and sexy image we wanted them to, so had to re-evaluate make-up and hair for a greater impact and a more professional feel. Eye make-up needed to be heavy and black, in order for the artists look to be more edgy and glamorous. Having the band shot together was always our main priority but having the member with long hair in the middle and the two with short hair either side created a better look and made the lines look sleek and professional. We made sure the itunes design and record industry was noticable, as we found this to be the case from research. The main focus point was the name of the artist and the album, alongside the 'hit' single we was producing. The red and white font of the bands name really stands out against the dark background and black costume, connoting power, passion and danger.