Costume

Verse 1

Female Band Member: Casual yet sexy costume to reflect genre and outside setting e.g. skinny jeans, high heeled shoes, jacket and scarf.

Male Counterpart:

Casual and street costume to fit genre e.g. t-shirt

, hooded jacket, baggy jeans and trainers.

Chorus 1

Girlie and sexy costume for each individual member

Member 1: Plain top, skirt, leggings and high heeled shoes.

Member 2: Long top, leggings and high heeled shoes.

Member 3: Long top, tight jeans and high heeled s

hoes.

Verse 2

Female Band Member: Simple top and short pyjama set for the present tense of the verse and casual, comfortable costume for flashback.

Male Counterpart: Simple white t-shirt for "I'm Sorry" speech, as this is a trademark style statement amongst R 'n' B male artist.

Chorus 2

Casual yet sexy costume again for the members who are shot in an outside setting

Member 1: Skinny jeans, tight top, cardigan, scarf and high heeled shoes.

Member 2: Long Top, leggings, cardigan and high heeled shoes.

Member 3: Top, leggings, black leather jacket and high heeled shoes.

Verse 3

Female Band Member: Skirt, leggings, top and flat shoes for a more casual and homely feel

Male Counterpart: Casual costume including a hooded jacket, jeans and trainers

The thought process of choosing these types of costume was to ensure that it fitted the generic codes and conventions of the R 'n' B genre and reflected the research undertaken. The band is promoting a sexy yet simple image, such as R 'n' B stars Rihanna and Beyonce. However, as a band that promotes female independence and empowerment, the sexy nature of the clothes had to be downplayed to show that you don't need to dress provocatively to be a real women or in order to attract the opposite sex. Incorporating a lot of black items into the bands costume reinforce their power, status and wealth, conforming to the R 'n' B genre but opposing the stereotypes of women in other media forms.

Rihanna

For the role of the male in the video, it was important to conform to the generic codes and conventions of the genre. The costume was loosely based on R 'n' B star Chris Brown so reflected youth, street style and casual, sporty dress. We didn't want to dress the male in black as his status in the video is lower than the bands and we had to ensure this was evident to the audience.

Chris Brown