King Magazine was a monthly men's magazine with a demographic geared towards African-American and Urban audiences. It featured articles about Hip-Hop and R'n' B music, alongside pictures of such stars, who also graced the front covers. The magazine was published by Harris Publications and was a spin off of 'XXL.' Although successful, with more online searches than 'Newsweek' and 'Reader's Digest,' it ceased publication in March, 2009.
The magazine was well known for its photo shoots of models and well known musicians or actresses. Musicians regularly graced the covers, with the most recent being R 'n' B star Christina Milian. The cover sometimes featured successful rappers, most of which female, such as Trina, Keyshia Cole, Rocsi and Melyssa Ford. The magazine was dubbed 'The Black Maxim' and its editor was Jermaine Hall.
The Situation is an online music magazine that covers US and UK Hip-Hop, R 'n' B and Garage news. It contains interviews, videos, reviews, nightclub listings and the latest entertainment news from the music world. The home page features stars such as Jay-Z, Nas, Rihanna, Fabolous and Robin Thicke.
The site contains top 10 charts in Hip-Hop, R ;n; B and Reggae that the audiences can listen to. The stars they're promoting include Lil Wayne, Beyonce, Ashanti, The Game, Sean Paul, Ciara and Snoop Dogg. It also contains extensive reviews of new albums, a lot of which come from the R 'n' B genre.
The fall of King Magazine left a hole in the market for another similar print product. However, the changes in technology and how audiences receive information has changed greatly since the introduction of these magazines. It is now more popular for information to be received via the internet, hence The Situation being an online magazine. This technological convergence is a smart and easy way to appeal to the demographic, as young audiences' are more inclined to search for entertainment gossip online.
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