Written Essay

Looking at your print products, discuss how you created an identity for your artist.

The promotional music video we have chosen to create is formed around the genre of R ‘n’ B, using the song ‘Let You Go,’ by an American girl group known as ‘Thicke.’ The band consists of three young female artists who, from further research, are similar to R ‘n’ B girl group Destiny’s Child. Both bands promote an independent and sexy image, which is common within girls from this particular music genre. R ‘n’ B is a diverse genre of music that champions young females and doesn’t conform to the idealistic image of women, as shown in some other media forms. As a group we decided to use the original bands ideas of independence and feminist ideology, yet continue it further using the theme of ‘girl power.’ We have created a new census for the group, which will be called ‘Pulse’ and feature three members of our group within the band now from London, England. We decided upon using the name ‘Pulse’ as it connotes survival, strength and passion. This band is sexy yet strong, something that will appeal to both male and female audiences and relates to our song choice. The song ‘Let You Go’ is all about girls being able to survive without a man in their life by letting go of love when it becomes painful. Our group is very much a strong unit and that is why we’ve decided to shoot them together throughout the video, whilst also allowing the audience to see their own stories of troubled love. Our video will have males featured and will also contain a small speech by one of them to coincide with the lyrics of the song. However, the dominant force within the video will be the female member’s of the group who will be shot at the forefront of the frames using a number of close-ups to highlight their importance and ensure the audience relates to and believes what they are saying. Costume is also important to reinforce the image we are trying to create for our band. Each member will be dressed in black on both the print products and within the video to connote power and mystery. The CD Cover and advert will feature the band shot together at a medium close-up in sexy and glamorous black dresses; not only to coincide with our particular image but to conform to the R ‘n’ B genre. When researching into the genre I found that CD Covers by female artists feature a simple image of the artist dressed in provocative costume looking seductively at the camera. R ‘n’ B is promoted heavily by image and its artists are inspirational to many a young person(s). The artist(s) name is what sells the product and that is why on our cover the name is, along with the image, a main feature. Our CD Cover will have a large, bold and colourful font of the band’s name across the width of the frame, underneath the image of the united group. The name will be in red as this colour relates to the word ‘Pulse’ in medical terms as well as connoting passion, a continuing theme of the band and the song, ‘Let You Go.’ The advert is very similar to the CD Cover and will feature the same image of the group making it recognisable to the audience. The advert will also have the name of the group in large, red font with additional features such as an available on ‘itunes’ text box and a promotional phrase such as, ‘new single out now.’ The video will showcase the group as sexy but it has to be kept young and realistic so costume changes are needed. R ‘n’ B is all about creating realism through settings, props and also costume, henceforth throughout casual and fashionable clothing will feature more. As the group is being portrayed as a unit the costume will have to be similar for each individual member whilst allowing them to have their own unique look. In conclusion image is a very important feature of our group and will be the easiest way to reinforce the ideas behind the song and the group as a whole. Our print products and video will conform to the R ‘n’ B genre and promote a young, sexy, glamorous and powerful image a la Destiny’s Child.