Print Products

To accompany our music video we had to produce two different print products to represent our artist. As a group we decided upon an idea for our CD cover from the research undertaken and came up with rough sketches of layouts, fonts and colours. As our artist is a girl band we wanted to create an image of female dominancy and power so the framing, camera shot, costume and gesture had to represent that. We wanted our CD cover to consist of a strong, medium close-up of the band alongside a bold, red , sweeping font of the band name, 'Pulse.' To get a better idea of how to produce a successful looking front cover we researched a total of 24 R 'n' B albums between us and focused upon a former sexy and independent girl group, 'Destiny's Child.'

Final CD Cover

Front

Black dresses to connote power, which are revealing to create a sexy image, typical of R 'n' B. Creates a united image of the band, as costume is similar, as well as stance and gesture.

Name of artist and album in a large, bold and colourful font to stand out. Red and black theme to connote power and passion and reflect the name 'pulse' in medical and emotional terms.

Back

Strong image of the band with closed fists and rigid body posture to show survival and a fighting nature. They are holding hands to show closeness and how the band is united together and against the opposite sex. Name of Music Industry and distributors, Def Jam Recordings in left corner. Everything in white font to bring the cover together and stand out against the black background.

The initial ideas and planning for our CD Cover has become reality and I am very pleased with how it has turned out. Having the band shot together with the same stance and gesture shows unity and this is further symbolised by them holding hands. Having a closed fist shows strength and a fighting spirit that we wanted to emulate. The name of the artists really stands out over the black background and conforms to the R'n'B genre. The costume is sexy but not too revealing and I think overall the Cd Cover has been a success.

Adverts

When researching adverts, we found that print adverts we're hard to come across and we're most commonly found in celebrity/music magazines or on billboards. However, it is much more common to see adverts for singles and albums on TV or online, available as downloads. These findings reinforce how technology has advanced and how the way we as audiences' view and purchase products.

Adverts within the R'n'B genre are very similar to the CD Cover and usually have that image alongside few added extras, such as the music industry representatives, singles featured on the album and an available to download on iTunes sign.